If you’re a local business, ranking high on local search engine results is essential for driving customers to your business. Without a strong local SEO strategy, you may be missing out on a big chunk of potential customers. To help you get started, we’ve put together a comprehensive local SEO checklist to ensure you’re doing everything you can to rank higher in local search engine results.
Claim Your Business Listings
The first step in optimizing your local SEO is to make sure you have local business listings on all major search engines and directories such as Google My Business, Bing Places for Business, Yelp, and Apple Maps. These listings will help to ensure that potential customers can easily find your business when they search.
Optimize Your Website
Once you have your business listings set up, it’s time to optimize your website for local search engine rankings. Make sure to include your city and state in your meta titles and descriptions, as well as in your content. This will help search engines understand your location and rank your website higher in local search results.
Reviews are an important part of local SEO, as they help to show potential customers that other people have had a positive experience with your business. Encourage customers to leave reviews on your business listings on Google, Yelp, and other sites to boost your local SEO rankings.
Build Local Links
Link building is an important part of any SEO strategy, and it’s especially important when it comes to local SEO. Look for opportunities to build links from local websites, such as news outlets and other businesses in the area. This will help to boost your local SEO rankings and visibility.
Optimize for Mobile
More and more people are using mobile devices to search for local businesses, so it’s essential to optimize your website for mobile. Make sure your website is responsive and that it loads quickly on mobile devices. This will improve your local SEO rankings and make sure your business is visible to potential customers.
By following this local SEO checklist, you can be sure you’re doing everything you can to rank higher in local search engine results. Make sure to regularly monitor your local SEO rankings and adjust your strategy as needed. With the right strategy in place, you’ll be able to get more eyes on your business and drive more customers to your door.